Designing a high converting e-commerce website is not a walk in the park. There are many things you need to consider before you finalize your website and get the sales you deserve. There are many things to consider when creating your e-commerce website, in this article we will give you some tools to help you figure out how you can create your e-commerce website which is easy to navigate and is high converting. If you follow these tips, you should have no problem converting your traffic into potential customers. Let's face it; an increase in conversion rate can lead to twice if not three times the revenue.
Keep things easy and simple
The key to success with e-commerce is minimalism and simple look. You need to make sure that your website is self-explanatory with its navigation, and it does not have a lot of options to pick from. If your site is easy to navigate, then your customers will most likely buy the product you are advertising. The fewer clicks customers have to click to purchase the products, the higher the chances you will have of the customer converting into a sale. Keeping your website clean and comfortable to navigate is a very crucial part of success.
Search bar needs to be visible
If you go on Amazon, the first thing you see is the search bar. Customers in this day and age, are looking for search bars to find their product. It would help if you made sure that the search bar on your website is conveniently placed for the customer; you don't want to make it difficult for your customer to find your search bar. Ask yourself this question, what is the first thing you do when you go on Amazon? The chances are you write something on the search bar. Customers will always look for the product searching on the search bar, rather than going through your catalogs and options.
Have your cart visible
Have your cart visible for your customers, have it at the top right corner for your customers to see as it is the most common spot for carts. Having your cart page visible and apparent shows honesty & security.
Social media icon
Make sure that you have your social media icon in the footer menu. Once a customer is done purchasing your product, they will have your social media visible to them. One of the best ways to stay connected with your customers would be through social media. As you know, social media is being used by billions of people online. This means having your social media icons available on your website is critical for you to get returning customers and to show that your brand can be trusted. Make sure to have it in your footer menu. You don't want anything to get in the way of your customers purchasing your product.
Display your product on one page
If possible, give the option to your customer to view your products on one page. You don't want your customers to go through multiple pages to get what they want. If you can't provide your customers with the leisure of viewing all your products on one page, then you can always have options for customers to pick how many products per page they can see.
Have trustworthy colours
If you look at Facebook or PayPal, you will notice that most of their buttons are blue. The reason why it's blue is that it promotes trust, you need to make sure that you have the right colour combination on your website for your customers to feel safe and trusted. Now you don't have to pick the colour blue. You can choose many other colours. Whichever colour you choose, make sure that it is congruent throughout your website. Every link, button, and call to action should be the same colour. This will train your customers to feel safe and to take action.
In a 2017 study by BrightLocal, it stated that 85% of the customers trusted online reviews as much as personal recommendations. This means you should have no excuse not to have reviews uploaded for your product. Have a mixture of positive and negative reviews to make them look authentic and trustworthy.
If you follow these tips, you can expect to notice a higher conversion rate and a better design for your e-commerce store.