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Web Design Trends and Best Practices in Ireland for 2023

Website Design Ireland illustration

The world of web design has come a long way in recent years, with designers embracing new technologies and trends to create visually stunning and user-friendly websites. As a web design company based in Ireland, it’s important to stay on top of these developments in order to provide the best possible service to your clients. In this article, we’ll explore some of the most important web design trends and best practices for 2023.


Minimalism is a popular trend in web design that emphasizes simplicity, clarity, and functionality. The focus is on using a limited color palette, clean lines, and simple typography to create a clean and modern look. Minimalist websites are easy to navigate and provide a great user experience, making them a popular choice for businesses of all sizes.

Buddha pizza's website


Responsive Design

With more and more people accessing the internet on their mobile devices, responsive design is more important than ever. Responsive design ensures that a website looks great on any device, regardless of screen size or orientation. This means that users can access the website on their phone, tablet, or computer, with the content automatically adjusting to fit the device they are using.

Responsive web design illustration

Animations and Micro-Interactions

Animations and micro-interactions are small, subtle effects that enhance the user experience. They can be used to provide feedback to the user, highlight important elements on the page, or simply add a touch of personality to the website.

Buddha pizza's website


Dark Mode

Dark mode is a popular design trend that provides a more visually appealing and calming experience for users. This mode changes the background color of the website from white to black, making the text and other elements stand out more clearly. Dark mode is especially popular on mobile devices, where the darker background can help to conserve battery life.

Jack Daniel's website


Split Screen Layouts

Split screen layouts are a popular way to present information on a website. They divide the screen into two or more sections, each with its own content. This allows designers to showcase different elements of the website, such as images and text, in a unique and eye-catching way.

The use of Illustrations

Illustrations are a great way to add personality to a website and help to communicate complex ideas or information in a visual and engaging way. Hand-drawn illustrations are especially popular, as they bring a touch of character and authenticity to the website.


In conclusion, these are just a few of the many trends and best practices in web design for 2023. By staying up-to-date with the latest developments in the industry, web design companies can provide their clients with websites that are visually appealing, user-friendly, and effective. Whether you’re designing a new website from scratch or updating an existing one, these trends and best practices can help you create a website that will engage and captivate your audience.

Two illustration images: Visual Generation - stock.adobe.com